Advertising Media And its Types

Advertising Media And its Types

Advertising Media: Advertising media refers to the various media channels via which advertising is done. Advertising media is used for displaying promotional content which communicated in various forms for instance: In form of text, speech, images, videos using TV, radio, online, outdoor etc.

Basically the companies try to reach customers through advertising those channels which companies can provide products and services. The advertising of a product can be carried out through several ways. A brief discussion on these advertising media is given below:

Newspapers: 

Newspaper Advertising

This is an exceedingly useful media for local merchants who wish to read all parts of the concerned cities. It has high flexibility in respect of changes that can be made just before going to the press.

Magazines: For advertisers with nationwide distribution, the fact that most magazines have countrywide coverage makes these media very advantageous. This advertising is not as flexible as that of the newspaper in respect of changes that can be made before publication of an advertisement.

Radio: It is an excellent medium for territorial selectivity because an advertiser can select just those stations that broadcast into the areas they wishes to reach. It is exceedingly flexible, because its possible effect changes in the copy even while a program is in progress such a thing should become necessary.

Television: This media offers a combination of the spoken words and the visual presentation of the products and their benefits. It is, however, very costly to advertise on television. Moreover, a viewer has to concentrate on the television ceasing all or most of the other activities at the time of watching TV.

Direct Mail: It can be used by any advertiser due to wide variability of its coverage and covers the form of postcards, letters, etc.

Outdoor Advertising: It is directed at people who are outside their homes or offices all cover such Medias as posters, bill boards, electronic display etc.

Transportation Advertising: It reaches the riders in a given locality or with similar interests all is done through railways, buses, etc.

OIL Personal Marketing: The personal marketing refers to a planned effort by the business to promote the products by hiring the sales agents and sending them door-to-door to convince people to buy the products of the business.

Internet:

In 21st century, the connectivity of computers through internet in all over the world has enabled the businesses to promote their products on placing ads on the websites. These include Google, Facebook, Twitter, olx.com, zameen.com etc.

Other Media: These include business papers, store displays, packages, and sampling etc. In addition advertising specialties such as calendars, match folders, ash trays, bottle openers, key rings, pencils, rulers etc. are also used for advertising.

You can als Visit: Advantages & Disadvantages of Advertising.